Paid Search & Social Specialist
New
Must be based in Latin America or Europe.Full-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- 1+ year
- Required Skills
- Data AnalysisGoogle AnalyticsDigital Marketing
Requirements
- 1+ year of hands-on experience managing Google Ads campaigns with proven performance results.
- 1+ year of experience running Meta Ads (Facebook and Instagram), including audience targeting and optimization.
- Strong practical knowledge of Google Ads and Meta Ads Manager.
- Working experience with Google Analytics, Google Data Studio, and Google Ads Editor.
- Familiarity with Google Tag Manager for conversion tracking and Google Merchant Center for product feed management.
- Strong analytical mindset with attention to detail and a data-driven approach.
- Excellent written and verbal English communication skills, including client-facing presentation ability.
- Highly curious, coachable, and collaborative personality.
- Previous experience in a digital marketing agency environment is highly valued.
- Bonus: experience in the automotive industry or OEM reimbursement workflows.
- Bonus: familiarity with creative tools for ad mockup design and display assets.
Responsibilities
- Manage, build, and optimize paid search and paid social campaigns across Google Ads and Meta Ads to improve ROI and lower cost per conversion.
- Conduct daily performance analysis of campaign accounts and website traffic to identify optimization opportunities and implement improvements.
- Oversee budget pacing and allocation to ensure consistent spend and maximum efficiency across monthly campaigns.
- Produce detailed performance reports using Google Ads and Meta Ads data, including insights on keywords, creatives, and audience performance.
- Participate in client communication, presenting campaign performance updates and recommending strategic improvements.
- Support OEM reimbursement processes by gathering documentation, reviewing requirements, and submitting claims accurately.
- Create display ad mockups and visual assets using basic photo editing tools when needed.
- Work across platforms including Google Ads, GA4, Google Tag Manager, Google Merchant Center, and Meta Ads Manager to manage tracking, conversions, and campaign optimization.
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