SEO / AEO / GEO Strategist & Copywriter
New
W
WorkanaDigital Marketing
Mexico City, Mexico City, Mexico. São Paulo, State of São Paulo, Brazil. Buenos Aires, Buenos Aires, Argentina. Medellín, Medellin, Colombia. Santiago, Santiago Metropolitan Region, Chile. Lima, Callao Region, PeruPart-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Required Skills
- SEOSEMrushAhrefs
Requirements
- Deep expertise in modern SEO and GEO tools such as Ahrefs, Semrush, and Google Search Console.
- Exceptional long-form and short-form copywriting skills, ideally within healthcare, higher education, or similarly trust-driven industries.
- Proven ability to use AI tools to support research, strategy development, and execution.
- Familiarity with EOS, L10 meetings, and Agile marketing project management; willingness to learn is acceptable.
- Strong analytical thinking, attention to detail, and comfort turning performance data into actionable recommendations.
- Autonomous but collaborative working style, with the confidence to self-direct while partnering effectively with stakeholders.
Responsibilities
- Conduct deep keyword and topic cluster research for high-intent graduate student queries and local naturopathic patient searches.
- Write highly converting, SEO-optimized landing pages, program descriptions, and blog content tailored to both education and healthcare audiences.
- Optimize the organization’s digital footprint so the university is cited accurately by AI search engines such as ChatGPT, Perplexity, and Google SGE.
- Audit and optimize local SEO performance, including Google Business Profiles, for clinic operations.
- Monitor organic traffic and content performance, identify declines or missed opportunities, and proactively recommend new content, rewrites, or on-page improvements.
- Collaborate closely with the Lead Strategist to prioritize and execute the highest-impact organic growth initiatives.
View Full Description & ApplyYou'll be redirected to the employer's site
