Growth Marketer (Creator & Performance Specialist)
New
U
Unpack Holdings LimitedCreator Economy
Sao Paulo, Brazil. Argentina. Mexico. Colombia. Peru. PolandFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsCRM
Requirements
- Proven experience running performance marketing or growth campaigns leveraging creators, affiliates, or influencers.
- Highly proficient with growth analytics tools such as Google Analytics, Mixpanel, Amplitude, or CRM tracking software.
- Strong understanding of consumer behavior, funnel mechanics, landing page optimization, and growth loops.
- Deep understanding of modern creator dynamics, streaming platforms (Twitch, YouTube, Kick), gaming/eSports culture, or Web3 communities.
- High operational discipline to run structured, organized marketing pipelines.
- Experience working with performance-based affiliate networks or influencer marketing platforms (preferred).
- Experience in gaming, gambling, entertainment, or highly viral consumer-facing digital products (preferred).
- Understanding of paid acquisition (Meta, Google, TikTok Ads) to amplify organic creator content (preferred).
Responsibilities
- Design, execute, and scale creator-led marketing campaigns with a strict focus on performance metrics like ROAS, CAC, conversion rates, and retention.
- Optimize the landing pages, onboarding flows, and unique referral hooks that creator audiences use to maximize conversion from view to active user.
- Track, analyze, and report on campaign performance, diving into attribution data to identify high-LTV creators and platforms.
- Structure and iterate on performance-based compensation models, affiliate structures, and milestone rewards for creators.
- Build systems, automated workflows, and CRM pipelines to manage dozens of creator growth campaigns simultaneously.
- Partner with Product and Engineering teams to integrate growth loops directly into the platform.
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