Senior Meta Strategist
New
For some positions, as posted, we will accommodate global opportunities where we have established businesses, including CanadaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 2+ years experience working at a performance/digital marketing agency
- Required Skills
- Google AnalyticsMicrosoft ExcelCRM
Requirements
- 2+ years experience at a performance/digital marketing agency supporting B2B clients
- Deep expertise in paid social advertising, specifically LinkedIn Ads and Meta Ads
- Understanding of Ad Units such as conversation ads, document ads, and CTV
- Proficiency in LinkedIn Campaign Manager or Meta Campaign Manager
- Experience with tools like Zoominfo, 6Sense, and analytics platforms including Google Analytics/GA4 and Excel
- Strong understanding of Paid principles: keyword research, ad copywriting, bid management, and campaign optimization
- Experience with audience segmentation
- Proven success with mid-market or enterprise accounts
- Ability to tell stories with data and articulate complex strategy
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting
- Confirm lead routing accuracy within a CRM
- Communicate with vendors and internal stakeholders on work quality and alignment
- Drive cross-sells, upsells, and referrals
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