Senior Meta Strategist
New
For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 2+ years experience working at a performance/digital marketing agency
- Required Skills
- Google AnalyticsMicrosoft ExcelCRM
Requirements
- 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads or Meta Ads
- Understanding of different Ad Units such as conversation ads, document ads, and CTV
- Proficiency in advertising platforms including LinkedIn Campaign Manager or Meta Campaign Manager
- Familiarity with tools such as ZoomInfo and 6Sense
- Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
- Ability to analyze campaign performance data using tools like Google Analytics, GA4, or Excel
- Experience with audience segmentation by tier and job title
- Proven and measurable success with mid-market or enterprise accounts
- Ability to articulate strategy and tell stories with data
- Ability to organize, prioritize and manage multiple projects simultaneously
Responsibilities
- Oversee and lead a collection of Social Media accounts
- Serve as direct support to client contacts
- Build strategies for clients each quarter
- Create, maintain, and optimize budgets for paid media campaigns
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting
- Confirm lead routing is accurate within a CRM
- Drive cross-sells, upsells and referrals via client relationships
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