Meta Strategist

New
As a remote-first company, you’ll have the ability to work from anywhere in the US... we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.Full-TimeMiddle
Salary not disclosed
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Job Details

Experience
2+ years
Required Skills
Google AnalyticsMicrosoft Excel

Requirements

  • 2+ years experience working at a performance/digital marketing agency.
  • Hands-on experience supporting B2B clients.
  • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta Ads.
  • Understanding of different Ad Units such as conversation ads, document ads, and CTV.
  • Proficiency in advertising platforms including LinkedIn Campaign Manager, Meta Campaign Manager, Zoominfo, and 6Sense.
  • Strong understanding of Paid principles including keyword research, ad copywriting, bid management, and campaign optimization.
  • Ability to analyze campaign performance data using Google Analytics, GA4, or Excel.
  • Proven experience with audience segmentation by tier and job title.
  • Proven and measurable success with mid-market or enterprise accounts.

Responsibilities

  • Oversee and lead a collection of social media accounts.
  • Serve as direct support to client contacts.
  • Communicate weekly with vendors and operational partners to align on tasks and work quality.
  • Build strategies for clients each quarter.
  • Create, maintain, and optimize budgets for paid media campaigns.
  • Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting.
  • Drive cross-sells, upsells, and referrals via client relationships.
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