Meta Strategist
New
As a remote-first company, you’ll have the ability to work from anywhere in the US... we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia.Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- 2+ years experience working at a performance/digital marketing agency.
- Hands-on experience supporting B2B clients.
- Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta Ads.
- Understanding of different Ad Units such as conversation ads, document ads, and CTV.
- Proficiency in advertising platforms including LinkedIn Campaign Manager, Meta Campaign Manager, Zoominfo, and 6Sense.
- Strong understanding of Paid principles including keyword research, ad copywriting, bid management, and campaign optimization.
- Ability to analyze campaign performance data using Google Analytics, GA4, or Excel.
- Proven experience with audience segmentation by tier and job title.
- Proven and measurable success with mid-market or enterprise accounts.
Responsibilities
- Oversee and lead a collection of social media accounts.
- Serve as direct support to client contacts.
- Communicate weekly with vendors and operational partners to align on tasks and work quality.
- Build strategies for clients each quarter.
- Create, maintain, and optimize budgets for paid media campaigns.
- Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting.
- Drive cross-sells, upsells, and referrals via client relationships.
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