Director of Brand Performance
New
USAFull-TimeSenior
Salary$115k-$150k per year
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Job Details
- Experience
- 6+ years
Requirements
- 6+ years of digital marketing experience with a strong focus on organic and paid social and B2B demand generation.
- Proven track record managing paid social accounts for mid-market or enterprise B2B SaaS or tech clients.
- Demonstrated experience developing brand strategy and creative asset frameworks for B2B companies.
- Expertise in creating video, thought leadership, and zero-click content formats.
- Demonstrated initiative in building workflows and skills within Claude or other LLMs.
- Strong presentation and communication skills, including experience presenting to director-level and C-suite executives.
Responsibilities
- Manage day-to-day paid social accounts (LinkedIn Ads, Meta Ads, Reddit Ads) for mid-market and enterprise B2B SaaS and tech companies.
- Optimize accounts to align with client business objectives including pipeline, MQLs, cost per opportunity, and revenue.
- Own and present quarterly business reviews (QBRs) and State of Today's reports to clients, including senior leaders and C-suite stakeholders.
- Design and execute brand performance strategies, including the creation of use case videos, thought leadership ads, and zero-click content.
- Incorporate automation and AI workflows to streamline brand content development and creative asset production.
- Design and launch the firm's organic social service offering, including strategy frameworks and content planning processes.
- Execute internal strategy for creating brand demand for Obility via LinkedIn, Meta, and Reddit.
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