VP of Marketing
New
We’re seeking an exceptional candidate based in the US or Canada who values the flexibility of remote workFull-TimeVp
SalaryAnnual Salary ranges from $225,000-$275,000
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Job Details
- Required Skills
- Data AnalysisDigital MarketingBudget management
Requirements
- Senior marketing leadership experience in the fashion or consumer products industry.
- Proven track record of building, scaling, and leading marketing organizations (brand, creative, digital, communications).
- Deep understanding of brand positioning, storytelling, and market differentiation.
- Expertise in digital marketing, social media ecosystems, and performance-driven growth strategies.
- Extensive experience overseeing creative direction, large-scale campaigns, photoshoots, and product launches.
- Strong skills in cross-functional collaboration with Product, Sales, and Executive teams.
- Proven ability to mentor, empower, and develop high-performing teams.
- Strong analytical skills with experience in ROI, CAC, LTV, ROAS, and contribution margin modeling.
- Ability to travel domestically and internationally as required.
Responsibilities
- Develop and execute marketing strategies aligned with brand vision and growth objectives.
- Drive brand expansion into the US market and diversify revenue streams.
- Identify and cultivate strategic partnerships, influencer, affiliate, and UGC programs.
- Define and manage profitability benchmarks across channels including Meta, Google, email, and SMS.
- Lead creative direction, including campaign ideation, storytelling, and content production.
- Build, mentor, and lead a high-performing marketing team across creative, e-commerce, and marketing functions.
- Manage the marketing budget and track brand data to optimize ROI and campaign impact.
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