Head of Marketing
New
This is a full-time role and can be remote or in-person.Full-TimeManager
Salary125,000 - 170,000 USD per year
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementDigital Marketing
Requirements
- 5+ years of experience in marketing leadership.
- Proven track record of building and stewarding consumer brands, ideally in DTC or omnichannel.
- Deep expertise in brand positioning and creative strategy.
- Experience leading creative teams and managing content production.
- Ability to manage integrated marketing calendars including promotions and product launches.
- Proven success in building community and earned-media engines.
- Deep understanding of modern organic content channels like YouTube and social media.
- Experience working across DTC, Amazon, and retail environments.
- Strong operational skills in building teams and cross-functional processes.
- Comfortable working in a fast-moving, entrepreneurial environment.
Responsibilities
- Own the North Spore brand end-to-end including positioning, messaging, and visual identity.
- Set the creative vision across website, packaging, paid creative, and retail displays.
- Lead the full marketing campaign calendar including product launches and seasonal promotions.
- Oversee organic channels such as YouTube, social media, and blog editorial direction.
- Build and scale community initiatives including UGC, creator, and affiliate programs.
- Ensure a cohesive brand experience across DTC, Amazon, and physical retail channels.
- Manage, build, and lead a high-performance brand, creative, and community team.
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