Data Web Analytics Lead
New
United StatesFull-TimeLead
Salary$105,000 - $115,000 plus a discretionary performance bonus
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Job Details
- Experience
- 4–7 years
- Required Skills
- SQLMicrosoft ExcelDigital MarketingGoogle Sheets
Requirements
- 4–7 years of experience in digital marketing, e-commerce, or feed management.
- Associate’s or Bachelor’s degree in Information Technology, Computer Science, Marketing, or a related field (or equivalent relevant experience).
- Proficiency with tag management, dataLayer functionality, and understanding of data passage.
- Proficient understanding of consent signals, functionality, and API integrations.
- Strong Excel and Google Sheets skills including vlookups and pivot tables.
- Basic understanding of SQL with ability to copy/paste queries.
- Excellent communication skills for explaining technical concepts to non-technical stakeholders.
- Ability to incorporate AI tools into workflows for task efficiency.
- Experience with troubleshooting pixel, macro, and cloud app implementations.
Responsibilities
- Curate measurement of client websites from intention to technical execution.
- Consult on the ecosystems that empower and participate in data collection strategy.
- Champion a data-driven culture by translating complex analytics concepts into actionable insights for non-technical stakeholders.
- Monitor and maintain data pipelines to ensure accurate signal flow from client environments.
- Manage user access and permissions for technical tools while ensuring security and compliance.
- Prioritize and resolve technical tickets related to pixel, macro, and cloud application issues.
- Execute tagging functions and provide QA support for internal and external needs.
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