Field Marketing Manager
New
CanadaFull-TimeMiddle
SalaryCAD $85,000 – $105,000
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Job Details
- Experience
- 3–7 years of experience in B2B demand generation, field marketing, or growth marketing, including at least 2 years in SaaS or technology-driven environments.
- Required Skills
- Data AnalysisSalesforceSaaSHubSpot
Requirements
- 3–7 years of experience in B2B demand generation, field marketing, or growth marketing.
- At least 2 years of experience in SaaS or technology-driven environments.
- Track record of delivering campaigns that generate measurable pipeline impact.
- Experience building and executing field or account-based marketing programs tied to sales outcomes.
- Strong understanding of pipeline generation, funnel metrics, and revenue marketing principles.
- Proficiency with marketing and CRM tools such as HubSpot and Salesforce.
- Hands-on experience using AI tools to enhance productivity and campaign execution.
- Strong analytical skills with the ability to interpret data, build reports, and derive actionable insights.
- Excellent cross-functional communication skills and ability to align marketing with sales and product teams.
- Highly self-directed, organized, and comfortable operating in fast-paced, global environments.
- Competitive, proactive mindset with strong ownership and accountability for results.
- Willingness to travel a few times per year for events and team initiatives.
Responsibilities
- Own and execute end-to-end field marketing strategies that generate qualified pipeline and support revenue goals across Canada and assigned regions.
- Design and deliver integrated field programs including events, webinars, digital campaigns, trade shows, and account-based marketing initiatives.
- Build multi-channel campaigns across email, paid media, content, social, and partner activations, continuously optimizing based on performance data.
- Partner closely with Sales to align on pipeline targets, account priorities, and campaign execution tied to revenue outcomes.
- Use AI tools and analytics platforms to improve campaign speed, personalization, segmentation, and performance insights.
- Identify, evaluate, and manage third-party and co-marketing opportunities with a strong focus on cost efficiency and ROI.
- Collaborate with Product Marketing to adapt messaging, content, and assets for field execution and conversion.
- Support customer marketing initiatives focused on retention, expansion, cross-sell, and engagement.
- Track pipeline health and campaign performance, making real-time adjustments to improve results and forecasting accuracy.
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