Growth Lead

New
P
PacktTechnical Publishing
IndiaFull-TimeLead
Salary not disclosed
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Job Details

Experience
2+ years

Requirements

  • 2+ years of proven experience in growth or DevRel marketing.
  • Experience in technical publishing is preferred.
  • Expertise in influencer outreach and acquisition strategies.
  • Proven experience with Amazon marketing strategies.
  • Strong background in community engagement and building technical relationships.
  • Strong analytical skills with experience optimizing email campaigns.
  • Experience with website conversion rate optimization.
  • Exceptional communication skills tailored for technical communities.

Responsibilities

  • Develop and implement AI-native approaches to growth marketing including content creation and personalization.
  • Own and execute product marketing strategy including market positioning, go-to-market planning, and messaging frameworks.
  • Engage actively with communities, forums, and influencers to increase brand awareness and credibility.
  • Manage campaigns to secure consistent positive Amazon reviews and ratings from professional users.
  • Cultivate relationships with experts to secure authoritative endorsements for marketing materials.
  • Execute email marketing campaigns to drive user engagement and subscriber growth.
  • Plan and execute targeted Amazon discount campaigns to boost visibility and revenue.
  • Monitor and optimize landing and product pages to maximize visitor conversion rates.
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