Senior Product Marketing Specialist
New
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- English (minimum C1 level) required; German is an advantage.
- Experience
- Several years of professional experience
- Required Skills
- AgileJiraMicrosoft OfficeMarket ResearchPowerPoint
Requirements
- Degree in Marketing, Communications, Business, or a comparable field.
- Several years of professional experience in Product Marketing, ideally in an international context.
- Experience in the software industry is a plus.
- Familiarity with agile working methods and cross-functional collaboration.
- Very good knowledge of Microsoft Office (PowerPoint, Outlook, and Teams).
- JIRA skills are a plus.
- Fluent English skills (minimum C1 level) are a must.
- German language skills are an advantage.
- Strong digital competence and understanding of market trends.
- Structured, creative, and self-driven working style.
- Excellent communication, organizational, and teamwork skills.
Responsibilities
- Analyze markets, competitors, and industry trends to identify opportunities.
- Conduct customer research to develop buyer personas and customer journeys.
- Define value propositions for products across different target segments.
- Develop and drive go-to-market strategies for new and existing products.
- Develop clear product narratives and messaging frameworks.
- Collaborate with Product Management and Sales to ensure alignment.
- Create strategic sales enablement materials such as presentations, battle cards, and case studies.
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