Product Owner – Marketing Technology
New
Based in the United StatesFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- AgileProduct ManagementSCRUMCRM
Requirements
- Proven experience in product management or product ownership within marketing technology.
- Strong background owning product strategy, roadmaps, and backlogs for MarTech platforms.
- Deep understanding of customer lifecycle marketing, segmentation, and personalization strategies.
- Expertise translating business needs into technical requirements, user stories, and specifications.
- Ability to collaborate effectively with cross-functional engineering, marketing, and sales teams.
- Demonstrated success influencing stakeholders and aligning diverse priorities.
- Experience working within Agile and Scrum frameworks.
- Strong analytical and problem-solving skills to prioritize based on measurable outcomes.
- Hands-on leadership style with active involvement in execution and planning.
- Comfort working in dynamic transformation environments.
- Excellent communication and presentation skills.
- Interest in integrating AI tools into product management.
Responsibilities
- Define and own the vision, strategy, roadmap, and long-term direction for marketing technology products.
- Partner with marketing, engineering, data, sales, and business stakeholders to prioritize initiatives.
- Lead the implementation and optimization of customer engagement and marketing automation platforms.
- Translate business and marketing requirements into detailed user stories and product backlogs.
- Manage product delivery within Agile environments through sprint planning and stakeholder alignment.
- Drive development of segmentation, personalization, and campaign orchestration capabilities.
- Identify opportunities to leverage AI, predictive analytics, and automation for marketing performance.
- Collaborate with data teams to support integrations across CRM and customer data platforms.
- Establish KPIs to measure platform adoption, revenue growth, and operational success.
- Ensure solutions comply with data governance and privacy regulations.
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