Field Marketing Senior Lead - South Asia Virtual Events
New
IndiaFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 12+ years of progressive B2B marketing experience
- Required Skills
- Project ManagementStakeholder management
Requirements
- 12+ years of progressive B2B marketing experience, including significant expertise in virtual events, webinars, demand generation, or field marketing.
- At least 6 years of hands-on experience managing large-scale virtual event programs with measurable business and pipeline outcomes.
- Experience within enterprise technology, SaaS, CRM, cloud computing, or related industries strongly preferred.
- Deep knowledge of virtual event and webinar platforms such as ON24, Zoom Webinars, Webex Events, or similar solutions.
- Strong experience with marketing automation platforms, audience segmentation, registration management, and email campaign execution.
- Proven ability to manage paid digital campaigns and optimize event registration performance through measurable marketing investments.
- Excellent project management skills with the ability to lead multiple concurrent initiatives across regions and stakeholders.
- Strong analytical mindset with experience interpreting campaign data, engagement metrics, and conversion performance.
- Exceptional communication, presentation, and stakeholder management capabilities.
- Ability to influence senior leaders, drive accountability, and align cross-functional teams around shared objectives.
- Strong organizational skills and attention to detail in fast-paced environments.
Responsibilities
- Develop and execute a comprehensive annual virtual events and webinar strategy aligned with regional business priorities and growth objectives.
- Lead the planning and delivery of flagship virtual summits, industry-focused webinars, and cloud-specific event programs across multiple market segments.
- Define and implement audience acquisition strategies to maximize registration, attendance, engagement, and pipeline contribution.
- Manage integrated promotional campaigns across email marketing, paid digital channels, social media, partner networks, and outbound outreach programs.
- Oversee end-to-end event execution including agenda development, speaker management, content planning, localization, logistics, and attendee experience.
- Coordinate pre-event rehearsals, recordings, moderation activities, and live event operations to ensure seamless delivery.
- Collaborate closely with marketing, sales, product, solution engineering, and partner teams to align event objectives and outcomes.
- Monitor campaign performance, attendee engagement, conversion metrics, and marketing-driven pipeline results.
- Analyze event effectiveness and audience insights to continuously optimize future programs and improve ROI.
- Maintain content quality and relevance across all virtual event initiatives while ensuring a consistent and engaging experience.
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