Senior Associate - Marketing

New
Based in IndiaFull-TimeSenior
Salary not disclosed
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Job Details

Experience
2.5 to 4 years
Required Skills
Data AnalysisStakeholder managementDigital Marketing

Requirements

  • 2.5 to 4 years of experience in B2B SaaS marketing, growth, or demand generation roles.
  • Strong analytical and problem-solving skills with the ability to interpret data and drive decisions.
  • Experience working with marketing funnels, campaign performance, and conversion optimization.
  • Ability to collaborate and influence cross-functional stakeholders in a fast-paced environment.
  • Strong communication and stakeholder management skills with a structured approach to execution.
  • Exposure to digital marketing or paid media strategies is a plus.
  • Ability to think strategically while maintaining strong attention to detail in execution.

Responsibilities

  • Define and execute marketing and demand generation strategies aligned with business and pipeline growth objectives.
  • Own and optimize end-to-end marketing funnel performance, with a focus on paid acquisition, conversion, and efficiency.
  • Break down complex growth challenges into structured, actionable initiatives that drive measurable outcomes.
  • Collaborate closely with cross-functional teams including sales, product, engineering, and design to deliver integrated marketing solutions.
  • Use data, research, and performance insights to prioritize initiatives and continuously refine marketing strategy.
  • Identify opportunities for growth, scalability, and operational efficiency across marketing channels and funnel stages.
  • Track industry trends, competitive landscape, and emerging marketing practices to inform strategic decisions.
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