Customer Experience Marketing Manager
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Data AnalysisSalesforceCRMHubSpot
Requirements
- Bachelor’s degree in Marketing, Business, Communications, Health Administration, or a related field.
- 8+ years of experience in B2B marketing, customer lifecycle marketing, growth marketing, customer success marketing, or marketing operations.
- Proven experience designing and executing multi-touch campaigns, lifecycle programs, or customer engagement initiatives.
- Strong understanding of customer journey strategy, segmentation, messaging, and performance measurement.
- Demonstrated ability to independently manage programs from strategy through execution, including planning, stakeholder alignment, and delivery.
- Experience working effectively across cross-functional teams and managing multiple priorities in fast-paced environments.
- Strong analytical skills with the ability to interpret campaign data and customer insights to drive improvements.
- Experience with CRM and marketing automation tools such as Salesforce and HubSpot strongly preferred.
- Excellent communication and writing skills with the ability to translate complex ideas into clear messaging and reporting.
- Self-starter mindset with strong organizational skills, attention to detail, and ability to manage ambiguity.
- Healthcare, SaaS, or value-based care experience is a strong plus.
Responsibilities
- Develop and execute customer lifecycle and journey marketing strategies across acquisition, onboarding, engagement, retention, renewal, and advocacy stages.
- Design and optimize multi-channel campaigns, nurture programs, and customer communications that improve engagement, education, retention, and loyalty.
- Build and manage campaign plans, timelines, messaging frameworks, content needs, and execution roadmaps to ensure consistent delivery across initiatives.
- Partner cross-functionally with Growth, Sales, Product, Customer Success, Operations, and BI teams to align customer communications with business objectives.
- Lead and support customer advocacy programs, including testimonials, referrals, ambassador initiatives, and peer engagement activities.
- Define, track, and analyze key performance metrics across customer marketing programs to measure impact and inform optimization strategies.
- Identify opportunities to improve segmentation, messaging, timing, and customer touchpoints to enhance the overall customer experience.
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