Customer Experience Marketing Manager
Remote, United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8+ combined years
- Required Skills
- Project ManagementSalesforceHubSpot
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Health Administration, or a related field.
- 8+ combined years of experience in B2B marketing, lifecycle marketing, customer marketing, or related fields.
- Experience building and executing multi-touch campaigns, nurture programs, lifecycle communications, or customer engagement programs.
- Strong understanding of customer journey strategy, segmentation, messaging, and performance measurement.
- Demonstrated ability to independently manage programs from strategy through execution.
- Experience effectively partnering with cross-functional teams.
- Experience with Salesforce and HubSpot (strongly preferred).
- Project management software experience (Monday.com preferred).
Responsibilities
- Support the development and execution of customer journey and lifecycle marketing strategies across key stages, including growth, onboarding, engagement, renewal, retention, and advocacy.
- Build, manage, and optimize customer-facing campaigns, nurture programs, and communications that support customer engagement, education, retention, and long-term partnership success.
- Partner cross-functionally with Growth, Sales, Field Operations, Market Leadership, Product, Customer Success, Marketing Operations, and BI to ensure customer communications are aligned.
- Support advocacy and customer engagement programs, including customer introductions, references, testimonials, ambassadors, peer learning, and other programs.
- Establish, track, and report on key performance indicators across customer experience marketing programs, including engagement, conversion, and retention-related metrics.
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