Customer Advocacy Specialist
New
CanadaFull-TimeMiddle
SalaryCAD $65,300 to $97,900, with potential bonus and equity opportunities
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Job Details
- Experience
- 2–5 years of experience in customer marketing, customer success, account management, marketing, or program coordination roles
- Required Skills
- Project ManagementSalesforceContent managementRelationship management
Requirements
- 2–5 years of experience in customer marketing, customer success, account management, marketing, or program coordination roles.
- Strong interpersonal and relationship-building skills with the ability to engage and earn trust from customers and internal stakeholders.
- Excellent written and verbal communication skills, with a talent for storytelling.
- Experience managing multiple projects simultaneously in a fast-paced, cross-functional environment.
- Strong organizational skills with high attention to detail and process ownership.
- Ability to identify strong customer stories and turn them into impactful marketing and sales assets.
- Familiarity with tools such as Salesforce, collaboration platforms, and content management systems.
- Analytical mindset with the ability to track engagement metrics and optimize program performance.
- Proactive, curious, and comfortable leveraging AI tools to improve efficiency and scale impact.
Responsibilities
- Manage end-to-end execution of sales and upsell reference requests, including advocate identification, outreach, scheduling, and follow-up.
- Build and nurture strong relationships with customer advocates to maintain a deep understanding of their success stories and use cases.
- Identify and recruit new customer champions to expand coverage across key segments, industries, and product areas.
- Collaborate with Sales, Success, Marketing, and Product teams to align advocacy efforts with strategic business priorities.
- Develop and manage customer content opportunities such as case studies, testimonials, videos, and speaking engagements.
- Coordinate with customers and internal teams to support content creation, approvals, and publication of advocacy assets.
- Track, document, and report advocacy metrics including participation, reference activity, content production, and revenue influence.
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