Paid Social & Creator Senior Manager
W
WeedmapsCannabis Technology
Location: United StatesFull-TimeManager
Salary$123,200 - $140,000 per year
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Job Details
- Experience
- 5-8 years
- Required Skills
- Data Analysis
Requirements
- 5-8 years of hands-on paid media experience with deep expertise in paid social (Meta required; additional biddable social platforms a strong plus).
- Track record of scaling user acquisition through creative-led paid social.
- Hands-on experience running paid influencer or creator campaigns and managing creator relationships.
- Strong analytical foundation: fluent in metrics such as CPA, CPC, CTR, ROAS, and retention signals.
- Proven experimentation mindset with a record of designing and executing structured creative tests.
- Excellent collaboration and communication skills, with a natural ability to partner with creative teams.
- Highly organized and self-directed, able to manage high creative volume and multiple workstreams.
Responsibilities
- Own paid social strategy and execution across Meta and emerging biddable social platforms end-to-end, accountable for budget pacing, bidding, audiences, and creative performance.
- Own paid influencer and creator acquisition, from partner identification and briefing to performance measurement and scaling.
- Drive efficient growth in First-Time Shoppers by concepting, briefing, and rapidly testing ad creative.
- Partner with the Creative team to translate performance signals into clear creative briefs.
- Design and run a continuous creative experimentation roadmap with structured testing.
- Collaborate with the Lifecycle team to optimize toward shopper quality and downstream value.
- Maintain rigorous channel hygiene and compliance, navigating platform policies and cannabis regulatory landscapes.
- Partner with the Senior Director and Finance on budget scenarios and planning.
- Work with Media Operations on tracking standardization and performance reporting.
- Evaluate and test new social platforms, creator partners, and ad tech.
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