Senior Product Marketing Manager
A
AddeparFintech / SaaS
Remote, USAFull-TimeSenior
Salary$159,000-$199,000 (base salary)
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Job Details
- Experience
- 4–8 years
- Required Skills
- Cross-functional collaborationMarket Research
Requirements
- 4–8 years of product marketing experience.
- Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred.
- Full-stack product marketer with experience researching client segments and developing strong value propositions, messaging, enablement, and associated content.
- Gifted storyteller with excellent writing and communication skills.
- Ability to see the big picture across a large organization and articulate platform narrative.
- Experience designing and rolling out go-to-market strategies using multiple marketing channels.
- Demonstrated ability to move between strategy development and tactical execution.
- Experience building enduring cross-functional partnerships and influencing teams.
- Ability to work independently, prioritize efficiently, and anticipate roadblocks.
Responsibilities
- Develop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals
- Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, buying committees, customer journey, and sales cycle.
- Build deep working relationships with the dedicated Sales and Relationship Management teams supporting this segment’s growth and expansion.
- Define product positioning and craft compelling messaging that clearly articulates Addepar’s value proposition and resonates with enterprise and institutional audiences.
- Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources that support segment-specific solutions and use cases.
- Manage the product and feature launch process for the enterprise and institutional client segments in collaboration with Product, Marketing and GTM teams
- Produce thought leadership and product educational content that builds awareness and reinforces Addepar’s leadership with enterprise and institutional audiences.
- Research and monitor the market, industry, and competitive landscape to identify key trends and inform competitive positioning.
- Scope, build, and launch scalable segment resources, including client education and co-branded marketing materials.
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