Senior Product Marketing Manager
New
Based in United StatesFull-TimeManager
Salary90,000 - 120,000 USD per year
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Job Details
- Experience
- 8–10 years
- Required Skills
- Project ManagementData AnalysisCross-functional Team LeadershipMarket Research
Requirements
- Bachelor’s degree in Marketing, Business, Education, Communications, or a related field; advanced degree preferred.
- 8–10 years of experience in product marketing, product management, marketing strategy, or related functions.
- Proven success leading cross-functional initiatives and bringing products, services, or programs to market.
- Strong expertise in product positioning, messaging development, sales enablement, and go-to-market planning.
- Excellent written, verbal, presentation, and facilitation skills.
- Demonstrated ability to influence stakeholders, build consensus, and drive alignment without direct authority.
- Experience developing customer communications, launch strategies, and organizational readiness programs.
- Strong analytical and problem-solving capabilities with experience leveraging data and market insights.
- Ability to balance strategic thinking with hands-on execution.
- Experience within K-12 education, educational publishing, education technology, or literacy-focused environments is highly desirable.
- Strong project management and organizational skills.
Responsibilities
- Develop and own product positioning, messaging frameworks, value propositions, and differentiation strategies across assigned products and solution portfolios.
- Lead go-to-market planning and execution for product launches, enhancements, pricing initiatives, and strategic business programs.
- Partner closely with Product Management, Sales, Customer Success, and Marketing teams to ensure alignment on product strategy, customer needs, and market opportunities.
- Create and manage customer-facing and internal communications related to product updates, portfolio transitions, pricing changes, and key organizational initiatives.
- Develop sales enablement materials, including presentations, battlecards, FAQs, competitive analyses, talk tracks, and training resources that improve field effectiveness.
- Conduct market research, customer interviews, competitive assessments, surveys, and win/loss analyses to identify trends, opportunities, and potential risks.
- Produce and maintain product collateral, case studies, customer stories, website content, and other marketing assets that support awareness and adoption.
- Support executive-level initiatives by facilitating stakeholder alignment, managing cross-functional projects, and driving execution from planning through implementation.
- Monitor the performance of product marketing initiatives and use data-driven insights to optimize messaging, launches, and customer engagement strategies.
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