Senior Global Product Marketing Manager
New
Based in the United StatesFull-TimeManager
Salary145,000 - 175,000 USD per year
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Job Details
- Experience
- Bachelor’s degree in life sciences, biotechnology, or related field with 12+ years of experience, or Master’s with 10+ years, or PhD with 8+ years.
- Required Skills
- Project ManagementProduct Management
Requirements
- Bachelor’s degree in life sciences, biotechnology, or related field with 12+ years of experience, or Master’s with 10+ years, or PhD with 8+ years.
- Extensive experience in the in vitro diagnostics, life sciences, biotechnology, or pharmaceutical industry.
- Proven ability to lead complex, cross-functional initiatives from strategy through execution with measurable business impact.
- Strong understanding of clinical microbiology, laboratory medicine workflows, and diagnostic customer environments.
- Demonstrated experience in product marketing, product management, or commercialization within technical/scientific markets.
- Excellent communication skills with the ability to influence senior and executive stakeholders across global organizations.
- Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
- Experience leading or mentoring high-performing teams is highly preferred.
- Willingness to travel up to 30%, including internationally.
Responsibilities
- Define and execute the global marketing strategy for the microbiology portfolio based on clinical workflows, customer needs, and competitive market insights.
- Lead global product launch planning and execution across assays, instruments, software, and services, including positioning, messaging, pricing support, and regional rollout coordination.
- Drive global market segmentation and customer targeting strategies to support lead generation, pipeline growth, and commercial conversion.
- Strengthen global brand awareness through congress leadership, trade shows, and scientific storytelling across infectious disease and laboratory medicine communities.
- Translate complex market and customer insights into compelling campaigns and integrated marketing programs that support business growth objectives.
- Manage and develop a Global Product Marketing Manager, providing coaching, direction, and performance feedback to support team success.
- Partner cross-functionally with regional marketing, product, sales, and medical teams to ensure alignment and execution of global initiatives.
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