Manager, Market Insights
New
United StatesFull-TimeManager
Salary116,000 - 151,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- Project ManagementData AnalysisMicrosoft ExcelMarket ResearchStakeholder managementPowerPoint
Requirements
- Bachelor’s degree in Marketing, Business, Life Sciences, Market Research, or related field.
- 6+ years of experience in market research, commercial analytics, or competitive intelligence within biopharmaceutical or biotechnology environments.
- Strong expertise in qualitative and quantitative research methodologies.
- Experience working with secondary healthcare data sources including claims, promotional, and prescription data.
- Strong analytical and problem-solving skills.
- Excellent communication and storytelling skills.
- Proven ability to manage multiple projects, vendors, timelines, and budgets.
- Advanced proficiency in Excel, PowerPoint, and Word.
- Strong collaboration and stakeholder management skills.
- Ability to travel up to 20% domestically.
Responsibilities
- Design and lead primary market research initiatives such as message testing, customer journey analysis, brand performance tracking, and sales force effectiveness studies.
- Manage end-to-end research projects including vendor selection, execution oversight, timeline and budget management.
- Leverage secondary data sources such as claims, promotional data, and internal prescription data to identify market trends.
- Integrate primary research findings with secondary data and competitive intelligence to generate actionable insights.
- Collaborate with cross-functional stakeholders across Marketing, Sales, Market Access, and Insights teams.
- Continuously evaluate and introduce new research methodologies, tools, and approaches.
- Contribute to annual planning and budget allocation for insights initiatives.
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