Analista de Tráfego Pago Sênior

BrazilContractSenior

Salary not disclosed

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Job Details

Proven experience managing paid media campaigns for e-commerce businesses.
Advanced expertise in Meta Ads and Google Ads platforms.
Strong ability to design and execute growth and scaling strategies.
Advanced knowledge of tracking, attribution, and performance measurement frameworks.
Hands-on experience with Google Tag Manager, Google Analytics 4, tracking pixels, conversion APIs, and data integrations.
Deep understanding of digital consumer behavior and online purchasing journeys.
Practical experience with Conversion Rate Optimization (CRO) methodologies.
Strong analytical skills with the ability to interpret business performance beyond media metrics.
Strategic mindset with a results-driven approach and strong problem-solving capabilities.
Ability to work independently, prioritize initiatives, and make data-driven decisions.
Excellent communication and presentation skills for client-facing interactions.

Lead the strategic management of paid media operations for medium and large-scale e-commerce accounts.
Develop growth and scaling plans based on business objectives, performance data, and market opportunities.
Structure, execute, and optimize campaigns across Meta Ads, Google Ads, and other relevant acquisition channels.
Analyze business and marketing performance metrics to guide strategic decision-making and maximize ROI.
Build full-funnel customer acquisition strategies that consider the entire buyer journey.
Identify conversion bottlenecks and collaborate with cross-functional teams to improve user experience and performance.
Drive revenue growth, profitability, and scalability through continuous optimization and testing.
Conduct advanced attribution, tracking, and customer behavior analyses to improve campaign effectiveness.
Leverage AI-powered tools to streamline workflows, enhance insights, and improve campaign performance.
Present results, recommendations, and growth plans to stakeholders and clients during strategic meetings.

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