Analista de Growth Senior
New
BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisSaaSA/B testing
Requirements
- Solid experience in Growth, Performance Marketing, or Acquisition roles, preferably in B2B or SaaS environments with measurable revenue impact.
- Strong hands-on expertise with Google Ads, Meta Ads, and LinkedIn Ads, including campaign structuring, optimization, and performance analysis.
- Advanced knowledge of GA4 and Google Tag Manager, with experience ensuring tracking accuracy and data consistency across funnels.
- Proven experience applying experimentation frameworks and A/B testing methodologies to improve conversion and business outcomes.
- Strong analytical capability with proficiency in spreadsheets and familiarity with data visualization tools to support decision-making.
- Business-oriented mindset with strong ownership, focusing on revenue impact rather than vanity metrics such as traffic or lead volume.
- Strong communication skills and ability to collaborate across technical and commercial teams in a fast-paced environment.
Responsibilities
- Manage and optimize paid media strategies across Google Ads, Meta Ads, and LinkedIn Ads, ensuring efficient budget allocation and measurable impact on pipeline and revenue outcomes.
- Design and execute structured experimentation programs, including A/B testing across landing pages, creatives, and funnels to improve conversion rates across the entire acquisition journey.
- Own web analytics and tracking governance using GA4 and Google Tag Manager, ensuring data accuracy, event integrity, and reliable attribution for decision-making.
- Continuously monitor and optimize key growth metrics such as CAC, CPL, ROAS, LTV, and lead qualification rates, focusing on lead quality and business impact rather than volume alone.
- Build dashboards and executive reports supported by automation and data tools, transforming raw data into clear insights and actionable recommendations for leadership.
- Partner closely with Sales, RevOps, and BDR teams to improve lead quality, pipeline health, and alignment between marketing acquisition and revenue generation.
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