Gestor de Trafego Pleno
New
BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisLead Generation
Requirements
- Experience managing paid traffic campaigns in Meta Ads and Google Ads
- Strong analytical mindset with ability to interpret performance data (CPL, CPA, ROAS, conversions)
- Understanding of full-funnel marketing and conversion-driven strategies
- Ability to work autonomously with strong organizational skills
- Experience optimizing campaigns based on data and experimentation
- Knowledge of lead generation funnels and sales alignment
Responsibilities
- Plan, execute, and optimize paid traffic campaigns across Meta Ads and Google Ads, focusing on qualified lead generation for high-value clients.
- Develop and test different ad strategies while ensuring compliance with the specific regulations of the legal market.
- Analyze performance metrics such as CPL, CPA, ROAS, and conversion rates to identify opportunities for continuous improvement.
- Monitor lead behavior throughout the funnel, especially through WhatsApp and other conversion channels, ensuring lead quality and progression.
- Collaborate closely with internal teams to align marketing strategies with sales processes and business objectives.
- Manage advertising budgets strategically, prioritizing profitability and real business outcomes over volume metrics.
- Continuously optimize campaigns based on data insights, experimentation, and performance trends.
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