Email & SMS Marketing Specialist
New
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TwoconnectE-commerce Marketing
Metro Manila, Philippines, 7:00 AM – 4:00 PM PHTFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- At least 3 years
- Required Skills
- ShopifyCRMA/B testing
Requirements
- At least 3 years of experience in CRM, email marketing, lifecycle, or retention marketing
- Strong hands-on experience with Klaviyo or Omnisend (flows, segmentation, automation, SMS)
- Solid understanding of customer journeys, segmentation, and lifecycle marketing
- Experience with Shopify or similar e-commerce platforms is a strong advantage
- Strong email and SMS copywriting skills
- Comfortable with A/B testing, reporting, and performance optimisation
- Analytical mindset with ability to interpret campaign data and improve results
Responsibilities
- Manage end-to-end email and SMS campaigns, automations, and CRM lifecycle marketing
- Build customer journeys including welcome, post-purchase, loyalty, win-back, and re-engagement flows
- Develop segmentation strategies based on customer behaviour, purchase history, and engagement data
- Optimise campaigns to improve customer lifetime value, repeat purchase rate, and revenue performance
- Manage automation workflows including triggers, conditional logic, A/B testing, and personalisation
- Write compelling email and SMS copy including subject lines, CTAs, and promotional messaging
- Analyse campaign performance and improve results through testing, insights, and optimisation
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