Director Marketing Analytics
New
M
MQ Referrals OnlyFintech Payments
This role can be performed remote within the United States or from our Oakland, CA or New York City offices.Full-TimeDirector
Salary200,000 - 267,600 USD per year
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Job Details
- Experience
- 10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics, with at least 3 years in a people leadership role
- Required Skills
- SQLSalesforceSnowflakeTableauBigQueryLooker
Requirements
- 10+ years in Enterprise B2B marketing analytics, GTM analytics, or growth analytics
- At least 3 years in a people leadership role
- Experience with complex B2B GTM motions (ABM, enterprise sales, partner-influenced deals)
- Deep expertise in B2B attribution modeling
- Command of revenue engine metrics (pipeline, coverage ratios, CAC, LTV)
- Proficiency with Salesforce, Marketo, BI tools (Tableau, Looker, etc.)
- Experience with data warehousing (Snowflake, BigQuery, etc.)
- Strong proficiency in SQL
- Experience with statistical modeling, regression analysis, and cohort analysis
- Strong communication skills for executive-level reporting
Responsibilities
- Define and own Marqeta's B2B marketing attribution strategy
- Build the connective tissue between marketing programs, media investments, and revenue outcomes
- Lead a team of marketing analysts
- Serve as a senior strategic voice in GTM planning
- Partner with Demand Generation, Product Marketing, and Brand teams
- Own executive-level marketing reporting to the CMO, CFO, and Board
- Build and maintain the marketing data infrastructure
- Develop forecasting models that project pipeline contribution
- Lead the marketing org's AI and automation strategy for analytics
- Establish a culture of experimentation
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