Marketing Analytics Manager
New
Based in the United StatesFull-TimeManager
Salary95,900 - 137,200 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years
- Required Skills
- Microsoft Power BISalesforceTableauMicrosoft ExcelHubSpotLooker
Requirements
- 5+ years of experience in marketing analytics, business analytics, revenue operations, finance analytics, or similar data-driven roles.
- Proven experience delivering executive-level reporting, presentations, and data-driven recommendations to senior leadership and board-level stakeholders.
- Strong expertise in data visualization and BI tools such as Tableau, Power BI, Looker, or equivalent platforms.
- Advanced proficiency in Excel and experience working with CRM and marketing automation systems such as Salesforce, HubSpot, Marketo, or Eloqua.
- Experience managing marketing budgets, forecasting, and performance measurement frameworks in a complex business environment.
- Strong analytical, problem-solving, and storytelling skills with the ability to translate data into strategic business insights.
- Familiarity with AI-powered analytics tools, automation, predictive analytics, and modern data-driven marketing practices.
- Experience working in cross-functional environments and influencing stakeholders across Marketing, Sales, Finance, and Product teams.
- Bachelor’s degree in Marketing, Business, Economics, Statistics, Finance, or a related field, or equivalent experience.
- Prior people management experience or leadership of cross-functional initiatives is a strong plus.
Responsibilities
- Lead marketing analytics strategy by defining and maintaining KPIs, dashboards, and performance measurement frameworks that evaluate campaign effectiveness, funnel performance, ROI, and customer acquisition trends.
- Deliver actionable insights by translating complex datasets into clear recommendations that improve marketing efficiency, optimize spend, and support business growth.
- Own executive and board-level reporting, including monthly and quarterly performance updates, strategic presentations, and data storytelling that connects marketing activity to business outcomes.
- Partner with Marketing and Finance leadership to manage budgeting, forecasting, financial modeling, and investment planning to ensure effective resource allocation.
- Develop predictive models and advanced analyses to support strategic planning, scenario forecasting, and performance optimization.
- Collaborate cross-functionally with Sales, Revenue Operations, Product, Customer Success, and Executive teams to align metrics, attribution models, and reporting standards.
- Manage and mentor one direct report responsible for marketing operations support, lead routing, and process execution, ensuring operational excellence and continuous improvement.
- Leverage AI-driven tools and automation to enhance reporting efficiency, improve forecasting accuracy, and streamline analytics workflows.
View Full Description & ApplyYou'll be redirected to the employer's site
