Senior Growth Lead
New
P
peopleworthEdtech
Melbourne, Victoria, Australia. Sydney, New South Wales, Australia. Canberra, Australian Capital Territory, Australia. Brisbane, Queensland, Australia. Newcastle, New South Wales, Australia. Gold Coast, Queensland, AustraliaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5 or more years
- Required Skills
- Microsoft ExcelCRMA/B testingHubSpotGoogle Sheets
Requirements
- Demonstrated experience of 5 or more years in growth marketing, conversion rate optimisation, or a closely related discipline.
- Advanced proficiency in Excel or Google Sheets, including modelling, cohort analysis, forecasting, and scenario planning.
- Hands-on experience with HubSpot or a comparable CRM and marketing automation platform.
- Demonstrated experience designing, executing, and evaluating A/B or multivariate experiments.
- Strong command of funnel analytics.
- Experience improving forms, applications, or conversion journeys.
- Demonstrated experience building, scaling, or overhauling email nurture programmes and automated communication flows.
- Confident use of AI tools to support research, analysis, and workflow automation.
- Experience operating effectively in startup or scale-up environments.
- Collaborative working style with the ability to align stakeholders across marketing, sales, and product teams.
Responsibilities
- Build and own dashboards and reporting that provide clear visibility into conversion performance across the full funnel, from first touch through to enrolment.
- Define, implement, and maintain a consistent metrics framework across acquisition, nurture, and conversion channels.
- Translate funnel data into practical insights, recommendations, and decision-ready reporting for senior stakeholders.
- Establish and maintain a reliable single source of truth for growth performance across the portfolio.
- Lead conversion rate optimisation across key user journeys, landing pages, forms, calls to action, and application flows.
- Scope and deliver growth infrastructure projects that improve measurement, experimentation, and conversion performance.
- Design, run, and document A/B and multivariate tests with clear hypotheses, success measures, and learning outcomes.
- Review and improve email, SMS, and related communication journeys, including segmentation, sequencing, automation logic, and benchmarking.
- Identify gaps in nurture and re-engagement flows and build improved lifecycle journeys based on behavioural data.
- Maintain a prioritised backlog of growth experiments, balancing fast wins with longer-term strategic opportunities.
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