Senior User Growth & Lifecycle Specialist

New

Global / Asia / South East AsiaFull-TimeSenior

Salary not disclosed

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Job Details

Languages: English/Mandarin
Experience: Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles
Required Skills: Data AnalysisA/B testing

Proven track record of successful growth from zero to one or from one to a thousand users.
Over 5 years of experience in the internet industry.
More than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
Knowledge and experiences in using marketing automation platforms/tools.
Strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems.
Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
Bilingual English/Mandarin is required.

Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns, and targeted engagement strategies.
Build a comprehensive user lifecycle management system and user segmentation framework.
Develop membership programs, point systems, and gamification strategies to enhance retention and repeat purchase frequency.
Design and optimize user referral and viral growth mechanisms.
Lead A/B testing and user segmentation strategies.
Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.

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