User Growth & Lifecycle Marketing Manager
New
UAE, Dubai / Bahrain, Manama / Cyprus, Limassol / Jordan, Amman / Saudi Arabia, RiyadhFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Bilingual English/Arabic
- Experience
- Over 5 years in the internet industry, with more than 3 years in senior user growth roles
- Required Skills
- Data AnalysisA/B testing
Requirements
- Proven track record of successful growth from zero to one or from one to a thousand users.
- Over 5 years of experience in the internet industry.
- More than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
- Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
- In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
- Knowledge and experiences in using marketing automation platforms/tools.
- Strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems.
- Ability to keenly identify issues through data and propose corresponding solutions.
- Strong familiarity with working with various Business Unit products.
- Bilingual English/Arabic is required.
Responsibilities
- Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns, and targeted engagement strategies.
- Build a comprehensive user lifecycle management system and user segmentation framework.
- Enhance user engagement and repeat purchase frequency through the development of membership programs, point systems, and gamification.
- Design and optimize user referral and viral growth mechanisms to drive product organic growth.
- Lead A/B testing and user segmentation strategies to implement refined operations.
- Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies.
- Utilise data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
- Stay well-informed on each Business Unit's products, features, user preferences, and pain points.
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