Marketing Performance Analyst
New
Remote work flexibility within CanadaFull-TimeMiddle
Salary74,000 - 92,000 CAD per year
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Job Details
- Experience
- 2–5 years
- Required Skills
- Google AnalyticsMicrosoft ExcelHubSpot
Requirements
- 2–5 years of experience in marketing analytics, performance marketing, or B2B marketing data roles.
- Strong hands-on experience with HubSpot reporting, dashboards, attribution models, and campaign analytics.
- Proven ability to go beyond reporting by generating insights, hypotheses, and actionable recommendations.
- Deep understanding of funnel metrics, campaign performance, and marketing-to-revenue connections.
- Experience analyzing paid media (LinkedIn Ads, Google Ads), email, and content performance.
- Strong technical skills in Excel/Office 365 for data manipulation, analysis, and reporting.
- Familiarity with GA4, UTM tracking, and marketing attribution principles.
- Strong analytical curiosity, critical thinking, and ability to challenge assumptions behind data.
- Excellent communication skills with the ability to translate complex data into business insights.
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
- Agency or multi-channel marketing environment experience is a plus.
Responsibilities
- Own end-to-end marketing performance reporting across HubSpot and key channels, delivering clear “what, so what, now what” insights for leadership.
- Analyze funnel performance across MQL, SQL, opportunity, and revenue stages to connect marketing activity to business outcomes.
- Investigate performance shifts, anomalies, and trends, proactively identifying root causes and recommending actions.
- Manage HubSpot reporting, dashboards, attribution views, and lifecycle stage analysis as the primary source of marketing truth.
- Evaluate performance across paid media, email, content, social, webinars, and events, focusing on CAC, pipeline contribution, and revenue impact.
- Support ABM and enterprise reporting by analyzing account-level engagement and progression.
- Build and maintain decision-ready dashboards in HubSpot and Looker Studio for global and regional stakeholders.
- Collaborate cross-functionally with Marketing Ops, Sales Ops, and Performance Marketing to align data definitions and improve data quality.
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