Marketing Analyst
New
United States or Canada, ESTFull-TimeMiddle
Salary60,000 - 80,000 USD per year
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Job Details
- Experience
- 2–5 years
- Required Skills
- Microsoft Power BITableauMicrosoft ExcelGoogle Sheets
Requirements
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
- 2–5 years of experience in marketing analytics, preferably within the pharmaceutical, healthcare, or agency sector.
- Experience analyzing performance across social media platforms such as Meta, LinkedIn, X/Twitter, Instagram, and other digital channels.
- Proficiency with social media analytics tools, including Meta Business Suite, LinkedIn Analytics, X/Twitter Analytics, or similar platforms.
- Experience with social listening platforms such as Brandwatch, Talkwalker, Sprinklr, Sprout Social, or comparable tools.
- Advanced proficiency in Excel and/or Google Sheets.
- Experience with data visualization tools such as Tableau, Power BI, Looker Studio, or similar platforms.
- Familiarity with Google Analytics or other web analytics tools is a plus.
- Strong ability to interpret data and translate findings into clear, actionable recommendations.
- Excellent written and verbal communication skills, with the ability to present insights in a compelling and accessible way.
- Strong attention to detail and a commitment to reporting accuracy.
- Collaborative mindset with the ability to thrive in a fast-paced, client-focused environment.
Responsibilities
- Use social listening tools such as Brandwatch, Sprout Social, Talkwalker, Sprinklr, or similar platforms to monitor online conversations and audience trends.
- Analyze sentiment, audience behavior, content performance, and emerging trends to uncover actionable insights.
- Build and maintain clear, visually engaging dashboards for both internal teams and client-facing stakeholders.
- Translate data into strategic recommendations that improve targeting, messaging, channel effectiveness, and campaign performance.
- Partner with account managers, content creators, and strategy teams to support data-driven decision-making throughout campaign planning and execution.
- Research emerging trends in social media, digital marketing, and audience behavior to inform client strategy.
- Support reporting deliverables across channels by understanding data structure, tagging, measurement strategy, and reporting requirements.
- Ensure reporting accuracy, consistency, and clarity across all analytics deliverables.
- Gather, process, and interpret data from digital and social platforms, including Facebook, Instagram, LinkedIn, X/Twitter, and other relevant channels.
- Develop regular and ad hoc reports that evaluate campaign performance against KPIs.
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