E-Commerce Growth Manager
New
Based in the United KingdomFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- English proficiency at Upper-Intermediate (B2) level or higher
- Experience
- 3+ years
- Required Skills
- Data AnalysisShopify
Requirements
- 3+ years of experience in performance marketing, growth marketing, media buying, or DTC e-commerce.
- Proven hands-on experience managing Meta advertising campaigns (Facebook and Instagram).
- Experience scaling paid campaigns with significant advertising budgets.
- Strong understanding of e-commerce funnels, customer journeys, and conversion optimization strategies.
- Solid analytical skills with experience tracking and interpreting KPIs such as ROAS, CPA, CVR, AOV, CAC, and LTV.
- Familiarity with analytics and attribution tools such as Triple Whale, Hyros, GA4, or similar platforms.
- Experience working with Shopify-based e-commerce brands.
- Strong problem-solving mindset with the ability to operate independently and take full ownership of results.
- Excellent communication skills, attention to detail, and a structured approach to work.
- English proficiency at Upper-Intermediate (B2) level or higher.
Responsibilities
- Own and manage Meta (Facebook and Instagram) media buying across multiple DTC brands, including campaign setup, testing, scaling, and budget allocation.
- Monitor daily performance metrics and identify opportunities to improve growth, efficiency, and profitability across campaigns and funnels.
- Optimize key e-commerce KPIs such as CPA, ROAS, CVR, AOV, CAC, and LTV to maximize commercial performance.
- Identify funnel drop-offs and lead conversion rate optimization (CRO) initiatives to improve customer journeys and revenue outcomes.
- Collaborate with creative teams by providing performance insights, testing ideas, and data-driven feedback for ad and content optimization.
- Analyze pricing strategies, bundles, offers, and upsell structures to increase average order value and customer lifetime value.
- Ensure accurate tracking and attribution across analytics platforms and reporting tools.
- Work closely with founders and stakeholders to define and execute scalable growth strategies.
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