Director of Acquisition
USAFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years
- Required Skills
- Budget management
Requirements
- 10+ years in performance marketing or acquisition roles
- Proven experience scaling direct response products
- Managed $50M+ annual ad spend with clear allocation and testing logic
- Strong creative strategy skills for defining angles, hooks, and offers
- Experience leveraging AI tools for creative or performance improvement
- Hands-on experience with funnel building and CRO
- Experience leading 5-6+ senior growth or performance managers
- Background in DTC, performance marketing, or direct response
Responsibilities
- Own acquisition strategy and execution across paid, owned, and organic channels
- Manage budget allocation across $100M+ annual paid media spend
- Develop creative strategy for products and bundles
- Integrate AI tools into creative, media, and funnel processes
- Optimize funnel performance from ad to landing page and offer
- Implement testing frameworks to measure incrementality
- Lead a team of Growth Managers
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