Paid Search Campaign Manager
New
Based in IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisGoogle AnalyticsMicrosoft ExcelSEMrush
Requirements
- 3+ years of hands-on experience in PPC/SEM, specifically managing Google Ads and Microsoft Ads campaigns
- Strong expertise in Google Ads, including smart bidding strategies, campaign structuring, and optimization techniques
- Proven experience managing large-scale paid search accounts with ownership of performance outcomes
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
- Experience using analytics tools such as Google Analytics and internal reporting dashboards
- Familiarity with competitive intelligence tools such as SEMrush, Adthena, or similar platforms
- High proficiency in Excel for data analysis and reporting
- Bachelor’s degree required
Responsibilities
- Plan, execute, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other relevant platforms
- Take full ownership of channel performance, ensuring delivery against business targets and explaining performance variances to stakeholders
- Develop and implement PPC strategies including keyword planning, audience targeting, campaign structure, and bidding approaches
- Define and execute both short-term tactical improvements and long-term growth strategies across assigned verticals
- Build and manage a structured testing roadmap, scaling successful experiments across campaigns and teams
- Use data-driven insights to identify optimization opportunities and improve overall campaign performance
- Collaborate with cross-functional teams including Business Development, Product, Data, Engineering, Compliance, and Finance
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