Especialista de CRM

BrazilFull-TimeMiddle

Salary not disclosed

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Job Details

Strong experience with HubSpot (CRM, marketing automation, and reporting tools).
Proven experience designing CRM journeys, lead nurturing flows, and lifecycle communication strategies.
Advanced knowledge of email marketing, A/B testing, and campaign optimization techniques.
Experience working with multichannel CRM tools such as WhatsApp, push notifications, bots, and in-app messaging.
Strong analytical skills with the ability to interpret engagement, conversion, and retention metrics.
Excellent written communication skills for creating strategic and customer-facing content.
Strong organizational and planning skills to manage complex CRM calendars and campaigns.
Experience in building dashboards and reports to support data-driven decision-making.

Design, implement, and optimize CRM communication journeys and automation flows focused on acquisition, retention, and customer engagement.
Manage email marketing calendars and ensure consistent execution of lifecycle and relationship campaigns.
Develop and execute A/B testing strategies to improve open rates, click-throughs, and conversions.
Implement and optimize multichannel CRM strategies including email, push notifications, WhatsApp, in-app messaging, and chatbot communications.
Analyze performance metrics and generate insights using HubSpot to continuously improve CRM effectiveness.
Segment customer and lead databases strategically to improve targeting and personalization.
Collaborate with Marketing, Sales, and Customer Success teams to align CRM strategies with business goals.
Ensure brand consistency and tone of voice across all customer communication touchpoints.

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