Lifecycle Marketing Manager
New
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- SQLSaaSA/B testing
Requirements
- Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses.
- Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing.
- Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR).
- Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar.
- Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy).
- Exceptional communicator and project manager with a bias for action.
- Passion for online privacy, consumer protection, and making the web safer for everyone.
Responsibilities
- Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS.
- Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes.
- Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience.
- Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards.
- Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time.
- Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers.
- Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention.
- Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions.
- Report on lifecycle KPIs and build dashboards to track performance over time.
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