Lifecycle Marketing Manager
New
S
Social Discovery GroupSocial Discovery
CA, US / United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisHTMLCSSA/B testing
Requirements
- Strong Clevertap Platform knowledge
- Ability to self-manage
- Strong analytical skills and ability to use data to make informed decisions
- Understanding of customer behavior and segmentations
- Experience with A/B testing and experimentation
- Experience with SMS and push notification marketing
- Experience with HTML and CSS for email design
- Graphic designs for email marketing (basic level, but passionate to learn)
Responsibilities
- Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
- Create and manage customer segmentation and targeting strategies to optimize the customer journey
- Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages
- Develop and execute SMS and push notification campaigns to engage customers across multiple channels
- Monitor and analyze campaign performance to optimize results and ROI
- Collaborate with cross-functional teams, including product, design, and analytics
- Build and maintain a deep understanding of customer behavior, preferences, and needs
- Develop and maintain a testing and experimentation framework
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