Director, Enterprise Product Marketing
New
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InstacartGrocery E-commerce
United States - RemoteFull-TimeDirector
Salary202,000 - 255,500 USD per year
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Job Details
- Experience
- 10+ years of B2B marketing experience at a SaaS company
- Required Skills
- People ManagementLead GenerationSaaS
Requirements
- 10+ years of B2B marketing experience at a SaaS company.
- Demonstrated ownership of product marketing across multiple product lines.
- People management experience with a track record of developing teams.
- Proven ability to execute full-scale, multi-channel B2B campaigns.
- Strong written and verbal communication skills for senior/C-suite audiences.
- Experience developing positioning, messaging frameworks, and sales enablement materials.
- Ability to manage multiple high-stakes projects and influence cross-functional stakeholders.
- High proficiency with Google Slides and marketing analytics.
Responsibilities
- Develop a unified go-to-market strategy adopted by Product, BD, and Customer Success.
- Build a differentiated market presence for enterprise solutions via thought leadership and multi-channel campaigns.
- Manage and grow a product marketing team of four direct reports.
- Drive sales pipeline through marketing-led lead generation and awareness campaigns.
- Create a foundation for global market entry and expansion.
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