Senior Manager, Integrated Marketing
New
Based in United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5–7+ years
- Required Skills
- Digital MarketingCRMHubSpot
Requirements
- 5–7+ years of experience in integrated marketing, digital marketing, brand strategy, or content-driven growth roles.
- Proven track record of leading multi-channel marketing campaigns with measurable impact on business growth.
- Strong expertise in content strategy, storytelling, and brand messaging across digital ecosystems.
- Experience managing paid media, social media, PR, influencer marketing, and ecommerce initiatives.
- Strong understanding of performance marketing metrics, attribution models, and funnel optimization.
- Excellent communication and storytelling skills, with the ability to adapt messaging for different audiences and channels.
- Experience managing cross-functional stakeholders including Sales, Product, and external agency partners.
- Highly organized, detail-oriented, and comfortable managing multiple concurrent priorities in a fast-paced environment.
- Familiarity with marketing tools such as CMS platforms, CRM systems (e.g., HubSpot), analytics dashboards, and project management tools.
- Experience in skincare, beauty, wellness, or consumer health industries strongly preferred.
- Strong leadership mindset with the ability to manage and develop small teams and external contributors.
- Comfortable using data and AI tools to optimize workflows, content creation, and marketing performance.
Responsibilities
- Develop and execute a comprehensive integrated marketing strategy spanning brand, content, social, PR, influencer, paid media, and ecommerce channels.
- Translate business objectives into coordinated campaign strategies that drive awareness, engagement, lead generation, and revenue performance.
- Own brand messaging architecture, positioning, and storytelling to ensure consistency across all marketing and communication channels.
- Lead content strategy and editorial planning across web, email, social media, campaigns, and events for both B2B and B2C audiences.
- Manage social media strategy and execution, including content calendars, engagement optimization, and performance growth across major platforms.
- Oversee PR and influencer programs, ensuring strong earned media presence and strategic brand amplification.
- Drive paid media strategy across search, social, and programmatic channels, optimizing performance and return on ad spend.
- Own funnel performance, including MQL generation, lead quality, lifecycle flow, and reporting in collaboration with Sales teams.
- Lead ecommerce growth strategy, including promotions, onsite optimization, and revenue tracking.
- Manage and develop a small hybrid team and external partners, ensuring alignment, execution quality, and operational efficiency.
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