Growth Marketing & Technology Senior Manager
New
C
ContinuedEdTech
Work anywhere in the US, must live in the US, Core US business hoursFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- HubSpot
Requirements
- 6+ years in email marketing, growth marketing, or marketing automation.
- Hands-on experience with a CDP, specifically Twilio Segment.
- Direct experience with marketing automation platforms like Marketo, HubSpot, Klaviyo, or Customer.io.
- Ability to design and execute segmentation strategies using first-party behavioral and transactional data.
- Working knowledge of CAN-SPAM, privacy regulations, and email deliverability.
- Experience working cross-functionally with data engineering, analytics, and product teams.
- Direct mail program experience or exposure to omnichannel orchestration.
- Experience in a subscription or auto-renew business model.
- Active, hands-on use of AI tools in marketing workflows.
- Experience in regulated/compliance-sensitive verticals like healthcare, education, or finance.
Responsibilities
- Lead audience segment buildout within licensed platform including identity resolution and integration architecture.
- Own the email marketing program end-to-end from strategy and automation to A/B testing and reporting.
- Enforce data hygiene, compliance, and suppression management standards.
- Collaborate with data team to maintain subscriber data governance and CDP structures.
- Drive omni-channel strategy by aligning direct mail logistics with digital campaigns.
- Deploy AI tools for send-time optimization, predictive segmentation, and performance analytics.
- Manage marketing dashboards for engagement, renewal, and revenue metrics.
- Evaluate and recommend MarTech tooling for channel expansion.
- Provide managerial oversight for one or more team members.
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