Mobile Growth Lead

New
P
Phiture GmbHMobile Growth
Remote in the UKFull-TimeLead
Salary not disclosed
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Job Details

Experience
5+ years
Required Skills
CRMGenerative AI

Requirements

  • 5+ years of experience in mobile growth marketing.
  • Strong track record in strategic leadership.
  • Deep expertise in at least one core discipline: ASO, Paid UA, or CRM/Retention.
  • Hands-on experience in core marketing disciplines.
  • Proven ability to lead and mentor senior-level team members.
  • Strong client management experience across multiple markets.
  • Demonstrated structured problem-solving skills.
  • Commercial awareness regarding revenue, project risk, and margins.
  • Comfort and experience with generative AI tools.
  • Hands-on mindset with ability to lead from the front.

Responsibilities

  • Own the strategic direction of your pod and lead client growth initiatives.
  • Develop and execute integrated marketing strategies across ASO, Performance Marketing, and Retention.
  • Manage client KPIs and ensure high-quality deliverables.
  • Navigate difficult client conversations and manage crises under pressure.
  • Mentor and coach Senior Consultants.
  • Turn ambiguous inputs and messy data into clear, actionable plans.
  • Monitor KPIs and course-correct performance across accounts.
  • Integrate generative AI tools to improve creative and analytical processes.
  • Support business development and project scoping.
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