Demand Generation Manager
New
Remote-USFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementData Analysis
Requirements
- Proven experience running multi-channel marketing campaigns in a B2B SaaS environment.
- Strong experimental mindset and ability to define success metrics.
- Hands-on experience with paid social channels like Meta, Reddit, or LinkedIn.
- Proficiency with email platforms and campaign reporting tools.
- Strong project management skills to coordinate across multiple programs.
- Comfort with ambiguity and building playbooks from scratch.
- Strong written communication skills for synthesizing insights.
- Experience marketing to technical audiences is a bonus.
- Familiarity with the data and analytics tools landscape is a bonus.
Responsibilities
- Develop and maintain a pipeline of experiments across paid, owned, and earned channels.
- Design tests with clear hypotheses, success metrics, and timelines.
- Identify and evaluate new channel opportunities.
- Own campaign execution end-to-end including briefing, vendor management, and launch.
- Manage budgets and allocate spend based on performance.
- Define KPIs and build performance dashboards.
- Synthesize and share actionable learnings to inform future strategy.
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