Product Marketing Manager
New
This is a remote position, open to candidates who reside in: Atlanta, GA.Full-TimeManager
Salary105,818 - 138,886 USD per year
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Job Details
- Experience
- 4+ years
- Required Skills
- Data Analysis
Requirements
- Bachelors degree or 4+ years commensurate experience
- 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
- Demonstrated experience in feature-to-benefit translation, persona development, and drafting multi-channel messaging houses
- Experience presenting GTM strategies and market insights to cross-functional leadership
- Proficiency in managing complex project timelines and coordinating high-velocity asset production
- Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment
Responsibilities
- Drive the end-to-end go-to-market lifecycle for products, ensuring seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.
- Act as the primary marketing point of contact; proactively identifying market needs and representing the Voice of the customer in cross-functional forums.
- Own the development of messaging houses, value propositions, and reasons-to-believe that drive consistency across all touchpoints.
- Partner deeply with internal teams to synthesize member insights and UX research into actionable product requirements.
- Create and maintain high-impact enablement strategies for both B2B and D2C audiences.
- Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics.
- Contribute to the continuous improvement of the Product Marketing toolkit.
- Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws.
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