Director, Omnichannel Strategy & Experience Design
New
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- SalesforceSaaS
Requirements
- 6+ years of experience in B2B marketing with strong exposure to SaaS or enterprise lifecycle programs
- Proven background in lifecycle marketing, journey design, or omnichannel orchestration
- Experience working with marketing automation and experience platforms (e.g., Marketo, Salesforce, Adobe)
- Strong systems thinking with the ability to translate strategy into structured, scalable frameworks
- Experience supporting complex buying groups with multiple stakeholders and long sales cycles
- Ability to collaborate across global, cross-functional teams and align diverse stakeholders
- Strong analytical mindset with understanding of behavioral, intent, and account-level signals
Responsibilities
- Defining and maintaining the omnichannel strategy and journey roadmap across the full customer and account lifecycle
- Designing end-to-end journey architectures, including personas, buying groups, lifecycle stages, triggers, and desired outcomes
- Building decisioning frameworks that define engagement logic, branching paths, and personalization rules across channels
- Establishing how behavioral, intent, product, and sales signals influence engagement timing and sequencing
- Collaborating with data, marketing operations, content, and martech teams to ensure journey designs are executable and scalable
- Developing reusable journey frameworks, templates, and design patterns to standardize and accelerate future lifecycle design work
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