Senior Director, Sales Programs
New
United StatesFull-TimeDirector
Salary160,000 - 190,000 USD per year
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Job Details
- Experience
- 10–15+ years
- Required Skills
- Artificial IntelligenceData analyticsSaaS
Requirements
- 10–15+ years of experience in Sales Operations, Revenue Strategy, Product Marketing, or Sales Enablement roles.
- Proven success improving pipeline conversion, revenue predictability, and overall sales productivity in complex organizations.
- Strong understanding of multi-channel go-to-market models, including inbound, outbound, and partner/affiliate ecosystems.
- Experience in SaaS, digital services, hosting, or performance-driven online business models strongly preferred.
- Strong analytical mindset with the ability to leverage data, insights, and experimentation to drive decisions.
- Demonstrated experience influencing executive stakeholders and leading cross-functional strategic initiatives.
- Familiarity with ICP development, segmentation, and persona-driven go-to-market strategies.
- Exposure to AI, automation, or advanced analytics in sales or revenue operations is highly desirable.
Responsibilities
- Lead the design and execution of scalable sales programs across inbound, outbound, and partner-driven channels to improve pipeline generation and revenue conversion.
- Translate corporate growth objectives into structured go-to-market initiatives with clear KPIs, accountability, and measurable outcomes.
- Identify and resolve funnel inefficiencies across lead quality, routing, segmentation, and conversion stages to improve performance.
- Define and monitor key revenue metrics, ensuring alignment between pipeline generation, quota design, and forecasting accuracy.
- Partner with Marketing, Revenue Operations, Finance, and Sales leadership to align strategy, improve forecasting, and address capacity planning needs.
- Develop standardized sales playbooks and enablement programs to improve onboarding, ramp time, and ongoing seller productivity.
- Drive AI and analytics adoption to enhance lead prioritization, forecasting accuracy, and opportunity management.
- Lead change management initiatives to support go-to-market transformation and ensure organizational alignment during periods of evolution.
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