Senior Manager, Demand Generation – Paid Media
New
USFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Salesforce
Requirements
- 5+ years of B2B paid media or demand generation experience in a SaaS or enterprise software environment.
- Proven experience managing large-scale paid media budgets and multi-channel performance marketing programs.
- Strong expertise in platforms such as Google Ads and LinkedIn Campaign Manager, with exposure to Reddit, Meta, programmatic DSPs, and tools like 6sense.
- Experience working with third-party demand generation vendors, including content syndication and review platforms (e.g., G2).
- Proficiency with Salesforce and Marketo for reporting, attribution, and funnel analysis.
- Strong analytical skills with the ability to translate complex performance data into actionable insights.
- Experience optimizing landing pages and conversion funnels using tools such as Instapage or similar platforms.
- Demonstrated ability to manage vendor relationships, negotiate contracts, and drive ROI improvements.
- Experience scaling or building paid media teams is strongly preferred.
- Strong communication skills with the ability to influence senior stakeholders and present performance narratives clearly.
Responsibilities
- Own global paid media strategy and execution across search, social, display, programmatic, and third-party channels, driving full-funnel performance from click to pipeline and closed-won revenue.
- Manage a $10M+ annual paid media budget, including allocation, forecasting, optimization, and performance reporting.
- Drive core demand generation KPIs including lead volume, lead quality, pipeline contribution, cost per lead, and return on ad spend.
- Lead and mentor a growing paid media team, setting clear expectations, performance standards, and development plans.
- Oversee vendor and partner relationships, including contract negotiation, performance evaluation, and optimization of external media programs.
- Collaborate with campaign, content, and product marketing teams to align messaging and maximize paid amplification of initiatives.
- Implement conversion rate optimization strategies across landing pages, ad creative, and lead capture flows.
- Use data and analytics to continuously optimize campaigns and present insights and recommendations to senior stakeholders.
- Ensure accurate attribution and reporting through tools such as Salesforce and marketing automation platforms.
- Explore and integrate emerging paid media trends, including AI-driven search and generative engine optimization.
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